자전거 타고 씽씽 달리는 메신저 백으로 1993년에 시작한 프라이탁 가방이
뉴라인 REFERENCE 런칭했다.
프라이탁으로 부터 받은 뉴스 레터에 있는 내용
THE MEDIUM IS THE MESSENGER
The new FREITAG REFERENCE line makes reference to the late 1800s, a time when messengers rode horses and journalists were people who kept journals. (We can't help but to be reminded of today's bloggers.)
So when we went about launching the new product (a FREITAG bag like you've never seen) in Zurich,
we decided to spread the word by means of a lead-printed newspaper distributed by epoque-styled paperboys.
The output: 14 issues of light-headed words printed in heavy letters in the REFERENCE editorial space.
Go here to see facsimiles of the 14 issues of THE DAILY REFERENCE (available as reunited, four-colored and illustrated newsprint by end of October).
Or go there to see the new FREITAG REFERENCE line.
나도 프라이탁! 스위스 디자인에 미친 프라이탁의 지대한 영향
이글루스 가든 - 브랜드 네이밍 한번 해볼까?